Real estate is an industry that can definitely benefit from search engine optimization strategies. Employing SEO services from experienced professionals will help real estate companies claim their market share.

However, dealing with SEO can get challenging. To thrive online, real estate businesses must have an efficient digital marketing and SEO plan. In today’s post, we’ll talk about what SEO services you can avail to help your real estate business get positive results.

Best SEO Services for Real Estate

Here are some SEO services and strategies we recommend for real estate companies.

Content Rich with Relevant Keywords

What’s the first step to thriving in SEO for your real estate business? Create relevant, unique, and engaging content with popular keywords that your target market uses.

You can also create different content pieces about one topic using multiple keywords.

For instance, “house for sale,” “home for rent,” and “rental” are search terms with massive volumes and a wide range of results.

If say, for example, you’re trying to rank for “house for sale,” you’ll need to post several content pieces about it so Google will recognize you as a credible source for that topic. Google will then present you to users online.

To help you get started on these SEO services and strategy, the SEO firm will initialize the following steps:

Write a blog post series. Make sure that the blog articles are long-form and in-depth, revolving around a topic you want to talk about.

Write about what your customers – prospective and current – want to read. Go beyond the decision to purchase or rent. Several studies have revealed that big real estate websites such as Zillow utilize this strategy a lot. It helps them capture their target audience at every stage of the buying decision process.

Write about topics that may not be general enough but will cater to more specific challenges that buyers or renters face.

If you want to position your organization as an authority in the real estate industry, producing quality content on a regular basis is key. One of the SEO services you can avail of is getting the right keywords and targeting those to rank for.

Location-Specific Content

Search engine companies such as Google and Bing aim to provide their users with useful and relevant information. In the case of real estate, that relies heavily on local results. Google has a specialized local content component. This is a massive opportunity for you to get organic traffic from local searches.

Make sure you are creating location-specific content. Some topics to help you get started include the following:

• Local holidays
• Local landmarks and attractions
• Local sports teams
• Community events
• Local restaurants and shopping places
• Schools
• Neighborhoods

Incorporate Useful Tools on Your Real Estate Website

One of the web development and SEO services you can use to transform your website into a powerful business tool is incorporating useful tools for your site visitors.

For real estate websites, these tools include an interactive map, mortgage calculators, etc. These tools are incredible opportunities for you to foster a positive engagement with your site visitors.

Other online tools and software you can integrate into your real estate website are investment property calculator, appointment viewing setting, home loan calculator, property portal, etc.

Work with your SEO agency to seamlessly incorporate these plugins and tools into your website – which will provide a positive user experience for all your site visitors.

Associate Yourself with Well-Respected Sources

Whether it’s content contribution, sponsorship, or advertisement, make sure you are aligning your real estate company with well-respected media publishers.

Mobile-Responsive Website

More and more people use their mobile devices when they are searching for information online. Make sure the design of your website is responsive to mobile. This is one of the essential SEO services you shouldn’t overlook.