If you’re already considering utilizing social media optimization for your construction company, you’re already on the way to achieving online marketing success.

The fact that you know social media optimization’s potential contributions to the success of your construction company is an excellent way of thinking.

According to the Construction Marketing Association, the need for customers to connect and engage with construction companies before they start employing their services continue to grow. And to meet these needs, up to 95% of constriction professionals are active on social media.

Build Credibility and Trust Through Social Media

Social media optimization means building credibility and trust with your customers on social channels that they are most active. The main goals of this branch of online marketing are to:

• Spread awareness about your construction company.
• Establish yourself as a reliable resource and thought leader in the industry.
• Draw in potential leads.

In today’s post, we’ll share practical tips on how to boost your social media optimization efforts.

Pick the right social media channels.

With social media optimization, it’s all about your target demographic. Choose the social media channels that you know your target audience is using.

In the construction industry, not all individuals look at the same social channels to get the information they need. When you get a chance, ask your existing customers where they mostly interact with companies online and meet them there.

As you know, the standard social channels are Facebook, LinkedIn, and Twitter. If you need to, you can also utilize Youtube and Instagram, but remember not to spread yourself too thin. If you have ample social media optimization resources, you can start creating compelling video content on Youtube and remarkable visual content for Instagram. These channels will help broaden your target audience.

Consistency is key.

Establish a social media posting schedule and stick to it. The recommended schedule is at least three to four times per week. You can always alter the plan based on the engagement statistics you garner.

Pick the tone of your content and topics. For instance, before and after photos of your construction projects always tend to pique the interests of readers. Other excellent ideas for posts are expert tips and advice and how-to’s, day in the life of your crew, and other trending industry topics. Keep in mind to post just as much news and updates about your industry and not just your brand.

Speaking of your brand, establish a clean and reputable look to help your name stand out. If you’re not sure where to start, consult with an experienced social media optimization and online marketing professional to guide you. A professional marketer can help you create a brand that’s in line with how you want to be perceived by customers.

Stay authentic.

People usually tend to know when a brand is telling the truth or stretching it. Always aim to be authentic in what you share on your social channels. While it’s true that you want to use social media optimization to get more business, don’t always try to sell.

Use this tool to engage and connect with your customers. Sharing customer testimonials and drawing attention to the incredible people in your company and industry are great ways to engage your followers.

Social engagement is essential.

In social media optimization strategy, engagement is vital. If someone posts a question in one of your social channels, provide the answer they are seeking. You can even send them a direct message to check if they are satisfied with your responses. Thanking people for their comments will go a long way.

On the other end of the spectrum, you must also react to negative engagement accordingly. Social media is an excellent platform. However, it’s inevitable for some people to use it to air unpleasant, sometimes destructive rhetoric.

When you encounter this, don’t just ignore negative messages or comments. Post your responses like how a sympathetic, understanding person would.

Let them know that their words were heard and try to resolve whatever issue they have. Use this opportunity to fix any misunderstanding or share valuable information.

If you’re not getting sufficient engagement from your followers, a proactive social media optimization strategy is to ask for it.

Start a conversation with your followers by asking what their opinions are on trending topics. Include questions in your posts. Join their social media conversations – but only when you have relevant information you can share.

How Can Construction Companies Utilize Social Media Optimization?

Optimizing your construction company’s social media marketing strategy will depend on your business goals.
Generally, a well-thought-out social media optimization strategy can do the following for your organization:

Amplify your company online.
A fantastic way to communicate positive news about your construction company and share helpful content is by posting about them on your social media accounts.

We already know most people are on social media. A massive chunk of these users could just be the target customers you need. Social media can be the amplification channel you can utilize to get content and pieces of information into the hands of your target consumers.

Enhance your brand awareness.
The more recognizable and memorable your brand, the more consumers are likely to remember you when they need your services. As such, they’ll know to reach out to you for their next construction project.

Connect and engage with your audience.
Consumers appreciate a company that communicates with them.

Since most people are on social media, they expect companies to meet them on popular social media platforms.

By connecting, communicating, and engaging with your social media audience, you can determine their concerns and questions. In turn, you can develop the right solutions that address their issues.

Social media can be a valuable lead generation tool.
Social media can be the most effective lead generation tool you can have in your arsenal if done well. Proper social media optimization can drive the right leads to a construction company’s website and ultimately improve your bottom line.

Social Media Optimization and the Construction Industry

The construction industry is a highly competitive space. Your prospective clients are looking at maybe five or more prospects before deciding which one to give their business to. During their decision process, it’s highly likely that they will check out the online presence of a prospective construction company – and that involves their social media pages.

Suppose you haven’t posted anything on your social media in days, weeks, or months, and yet your competitor is actively posting and communicating with their audience on it.

In that case, it could be the difference between a prospective client choosing your competitor over you.

In fact, you might discover that your competitors are already utilizing social media in their marketing and advertising efforts within your specific industry. Don’t be left behind.