It’s 2019 and if you don’t know that you have to have a search-engine friendly website that is also easy for humans to read and love, then let us be the first to tell you. Search engine optimization – SEO – is the most basic place to start, but it’s no longer enough to get your website noticed and keep your online presence growing and thriving. It’s time to get more competitive! Make 2019 your year to go beyond basic internet marketing SEO services and get into the advanced stuff.
Advanced Internet Marketing 1: Social Media Strategy
It’s no longer okay to “just be on” social media. You better have a plan. Start by answering the most basic question: Who is my audience? Who is my customer?
You are on social media to boost your company’s image, and connect with people who want to buy from you. Be natural. Be engaged. Friendly is the new professional, so don’t act like this formal business communication. But it’s not your friends or personal social media either.
Consider listing up to a dozen themes of content types that you will post about regularly on your company’s social media. Plan out a schedule, create templates, and research hashtags. Your social media strategy goes hand in hand with your website’s SEO and directly contributes to your business’ success.
Advanced Internet Marketing 2: Live Streaming
Live video is the new necessity. Take your business on Instagram Live, YouTube, Twitter, Facebook or one of the other many platforms that let you put out video clips and connect with people in real time. This should be a distinct part of your social media strategy – enhancing the stationary and long-term posts or full-length pieces you put out, but giving more ways for people to enjoy connecting with you, your business, and your community.
Advanced Internet Marketing 3: Online Reputation & Reviews
Every shopper loves to talk to someone who has already used and has experience with the product they are considering whether to buy. Reading online reviews about someone else’s real-life opinion of a book, movie, product, service, or restaurant is today’s best word-of-mouth advertising. People love testimonials, they love hearing what others have to say about something. They love real-life opinions.
Which means two things. First – if you haven’t been asking your clients and customers for testimonials, you need to start doing that. Today. Right now. Collecting the reviews of your company is the first step. The second step is to get those positive reviews out there! Check online and see what people are already saying about you – you may find out that you have some damage control. Online reputation management is a key contributor to SEO, although you may not find a lot of so-called experts talking about it.
It may be tempting but, don’t buy reviews. Especially from some company who will only put out a bunch of fake reviews with bot-run accounts. This will ultimately backfire because, unless they will be detected and search engines will demote your site for these fake links from bot profiles.
Advanced Marketing 4: Website Chatbots
People love getting help in real-time. And, let’s be honest, most people are pretty lazy too. They want an efficient solution in the fewest steps possible. So, give it to them! Many of today’s website builders feature templates or plugins where you can incorporate a live-chat assistance into your website. When a visitor has a question, they can simply type it into the live help chat box, and will receive answers in real-time from a program designed to answer the most frequently asked questions for your business. If the question or situation becomes something too complicated for the bot, many of these systems automatically connect the website visitor to a real-life customer service representative with more advanced training. But at least try it out – you may be surprised how effective these AI chatbots can be.
Thinking Big Picture for Internet Marketing SEO Services
No longer can you look at your website as separate from the rest of your online presence. Everything is connected. The web is becoming better and better at associating things online that are associated in real life offline. So it’s important to think bigger than just your website for SEO. You have to think of how it all comes together – the whole is greater than the sum of the parts in internet marketing and SEO.