Acquiring new cases is getting more and more competitive nowadays for any legal firm; referrals and word-of-mouth are not nearly enough. Clearly, the website of a law firm is an essential part of their online marketing strategy.

Getting more potential intake leads and visibility is often challenging. If you have attempted to draw new clients without much success, then it’s time to rethink your company SEO strategy.

Here are useful tips that can help your law firm have a better-optimized website that will result in attracting more potential leads. If you still don’t have a website or your existing site is in desperate need of a redesign, then that could be your initial step towards a more improved online marketing plan for your practice.

Know How Search Engines Work

First off, search engine optimization (SEO) is the technique of refining your website’s online visibility across the web through search engine results.

If you are aware of how to improve your company SEO strategies and tactics, then it will help your law firm’s website immensely. Understanding how search engines work will allow your site to flourish online and rank higher on search engine results.

When a potential lead types up a search query into Google or some other search engine, the search engine makes a comparison of that query against a massive database of cataloged websites. The search engine then returns what it thinks is the most applicable web pages for that particular search query.

Google, as we know, is the most popular and used search engine. It uses multiple components when it comes to its search algorithm to come up with the best search results. Many of those factors are not available for the public to know. However, there are many SEO tools you can utilize to help you learn what SEO strategies your legal website needs and how to develop them.

To get optimum results, it’s best to employ the services of an SEO specialist. Additionally, to become successful in your SEO tactics, you should invest time, money, and consistency.

When legal professionals ignore the importance of learning how search engines work, it can make the concept of SEO and law firm online marketing appear much more convoluted that it is.
Additionally, the ever-evolving online marketing landscape, as well as Google’s constant updates, require business owners always to be updated when it comes to this area of marketing.

Law office SEO shouldn’t be too complex. What Google and other search engine companies want is for company websites to produce high-quality content.

Think Like a Potential Client

Potential clients go online to search for their queries about the legal issues they are involved in. Thus, rather than typing “Probate lawyer Seattle,” they will most likely search for “Can you contest a will in probate?” The more precise your content is, the more it will likely be a relevant match for a potential client’s query.

As you populate your website with helpful content for potential clients, keep in mind to refrain from using jargon and complicated legalese. Your clients need to turn to you for legal advice; they are not legal experts and are not using legal jargons when they type their queries online.

If there is a specific local slang or jargon your potential clients may use to define their legal issues or local locations, try to use those in your content.

Post High-Quality and Relevant Content on Your Website

Posting high-quality and relevant content on your law firm’s website should be at the forefront of your company SEO strategy. This is a tried-and-tested way of reaching your potential clients. Nowadays, your prospective clients have more choices. When they come across your website through an online search, they want to read customer testimonials, get their FAQ’s answered, or perhaps chat online with a legal assistant or caseworker.

You should basically do all the highly demanded and self-conducting investigation. At this point, potential leads will filter the law firms that didn’t interest them. Usually, this leaves you and perhaps two or three other law firms they would speak with about their legal concerns.

Thus, it’s essential to have useful and fresh content on your law firm’s website. Not doing so will allow other legal firms to snag your leads.