If your company has a blog, chances are you are already well aware of how vital business blogging is.

However, do you know the best practices when it comes to making your blog articles optimized for search engines?

The truth is, many companies fail to see the massive marketing aptitude of business blogging – when done correctly. According to Hubspot, companies that integrate blogs into their digital content marketing strategy acquire up to 65% more leads than those that don’t.

Does Business Blogging Help SEO?

The short answer is yes. However, having a blog doesn’t automatically warrant improved rankings for your site. Consistent and relevant blogs help improve your ranking factors.

When your blog articles are high-quality, original, and regularly posted, it makes a massive difference to your overall website performance.

In today’s post, let’s look at some helpful tips on how to make your blogs search engine-friendly.

Keyword Research Is Key

Keyword research is a vital step in on-page optimization. When you provide valuable and relevant content to your readers, it’s most likely that you’re already incorporating relevant keywords without realizing it.

However, there are some tools you can use when researching relevant keywords you can include in your blog articles. The most commonly used is the Google Keyword Planner Tool. It’s an excellent tool for finding keywords relevant to your niche or topic.

After researching the relevant keywords to use, you need to know how to utilize them. It’s vital to place these keywords throughout the article itself. Knowing the right positioning of the keywords will have the most positive effect not just for your readers, but also for indexing your website content.

Try to place the keywords in the following:

• Title
• Meta description
• Alt-text image descriptions
• Title tags, headings, and subheadings
• Introduction
• Conclusion
• Anchor text – the text you insert a related link on your site

No to Keyword Stuffing

While it’s good to place keywords in the spaces we mentioned above, please remember not to engage in keyword stuffing. Keyword stuffing is when you include too many keywords in the article that it’s not readable or understandable anymore.

Blogs that don’t make any sense because of too many keywords stuffed in it will upset and irritate your blog visitors and readers. On top of that, you will get a penalty from Google.

Always make sure that whatever you’re writing will offer insight and helpful information to your readers. Make sure to sensibly and strategically place your relevant keywords throughout the article.

Optimizing Blog Images

Whenever you include an image to your blog, try to incorporate the exact keyword you’re using in the image file name. It would be best if you also remembered to write an image description in the alternate text section using the keywords.

External Links

When you’re referencing another website, blog site, or online article in your post, make sure to include the link. Aside from this being a proper business blogging etiquette, you may also get a link back from your source.

Relevant and high-quality links are invaluable for any website aiming to rank better in search engine results pages.

Blog Subscription

Allow your blog readers and visitors to subscribe to your blog page via email. This will notify them whenever you publish a new article – without having to visit your page for updates periodically. Utilize RSS subscription buttons and place them prominently throughout the page.

Utilize Social Media When Business Blogging

To expand the reach of your blog page, use social media platforms such as Facebook, Instagram, and Youtube. As a small business owner, you may not have ample budget when it comes to promoting your company.

Social media is an excellent platform to connect with current and potential customers. Promote your blog articles on these websites to gain more exposure.

To make posting convenient, there are programs such as Buffer and Hootsuite that let you post or schedule your blog links across all your social media accounts without having to do it individually.

Business Blogging Success

By following these best practices, you’ll drive higher search engine result rankings, maximize your web traffic, and increase conversion rates.

While things continue to develop in SEO, understanding the basics will go a long way. Keep up with the fundamentals and you’ll get positive results.