If you’ve ever done study about digital marketing, you’ve certainly seen the phrase “high-quality content.” This phrase is used so frequently that it’s become a normally used term in the industry and much more than just a catchphrase. It’s significant to digital content and business marketing, as it has rapidly become the centre of digital marketing scheme and internet content.

The value of digital content is not only measured by people browsing the website, it’s also rated by online corporations, search engines, and apps such as Google and Facebook. Their fancy algorithms determine how your often your company’s content is seen, where it ranks in searches, and more—which impacts your business, income, and overall accomplishment in the digital market.

But what is quality content and why does it matter? Let’s take a look:

What Is High-Quality Digital Content?

The value of website content, social media content and other digital content is calculated by different principles depending on the platform. Every software program uses a different mathematical equation which can consist of length, keywords, website links, niche, industry, type of content, target audience, and a lot more! As possible customers and clients gauges content differently than algorithms, it’s significant to make content for both Google and your average person. It’s a balancing act, certainly.

Why High-Quality Digital Content Matters

At its centre, high-quality content matters for two reasons: the thought you offer readers about your company and the method Google ranks your pages and posts. You would like your audience to see you as an authority in your field since it makes them more likely to believe and use your company. You want Google to give a high ranking because you do not want it to be a struggle to discover your online existence.

Without high-quality digital content, your outcome may suffer, even if you cannot see the procedure. It will also impact your brand image and your authority in your trade. While producing this content isn’t easy, it isn’t something you can afford to disregard.

The Perfect Length for Digital Content

The perfect lengths for internet content is slightly of a Goldilocks situation—contain content that’s too long, and you’ll lose the interest of your readers. Too short, and Google will penalize you in rankings. The best range to target is 500-1,000 words for webpages, blog posts, and other long-form content. For social media, you’ll require to follow the best practices for the platform you’re on. Always cut needless fillers and flowery language, as quality content is appealing and meaningful. Use long-tail keywords and links to mobile-friendly content for the finest in digital content.

Use the Right Format

Too often, when people go DIY with their digital marketing approach they treat their content like they did their essays in school: a title followed by five paragraphs. We’re not regretful to say that this isn’t high-quality content, nor is it appealing. Digital content can’t be a wall of text, it must be broken up by headings, subheadings, and occasionally even bullet points. This is somewhat both Google and readers look for when measuring how good online content is. It must be simple to scan, read, and get the info you’re looking for.

Visual Content is Everyone’s Favorite

As you can’t forgo written content completely, words alone aren’t sufficient. More and more, internet users are visual customers. They measure the quality of digital content by how simple it is for them to take in. imagery, infographics, and videos are all behaviours that make it easier for people to get through your content without needing a lot of text. Actually, this can be the key to finding stability between the lengthy content Google choose and the shorter content mobile users’ desire—to write longer content but break it up with visual imagery and info. Studies have shown that content with appealing visuals constantly out-performs text-only digital content.

Not all visuals are excellent visuals, so it’s significant to keep information in mind as you find and use visual imagery. Before you add any in your content, make sure it’s:

• Aesthetically pleasing
• Unique content (not copied/repeated)
• Technically correct and up-to-date
• Shareable
• Engaging/Interesting
• Related to your content and text

Internal and External Links on Websites

Google is how a typical reader finds your site, and it requires multiple website links in a page’s text to rank content greatly. Digital content require having both links to internal webpages—on your business’s website, and external links to outside sources. Much like research papers in school, the idea is that linking to content from numerous, highly regarded basis creates the most dependable and best content. Not just some links will do, as they too must be high quality content. Write what you know and link to trustworthy sources. This proves to Google that you’re aware what you’re talking about.

Offer Something of Value in Your Digital Content

Readers particularly seek out content that offer them value—that benefits them in one way or another. If they feel like they haven’t learned or gained something after reading a blog post or web page, they may feel dissatisfied. Those feelings can become attached to your brand in their minds. Present clear importance to your readers in one of the following ways:

• Solve a problem your readers possibly have
• Answer a query they might be looking for an answer to
• Bring entertainment to their day
• Give a unique or expert perspective on an issue